If the World is Flat, why do you need a Sherpa?


Flat Earth Sherpa

By now, I am sure you all have read The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman?  If you haven’t read this book yet, I highly recommend you read it right away – it will change the way you think about the future that is already here.  With that said, the basic premise that I took away from the book in a single sentence is that technology has essentially “flattened” the  Earth by enabling real-time collaboration on a global basis. The concept of a small manufacturer in India, sourcing raw materials in China, perhaps on Alibaba, with funding via micro loan from the UK, and selling finished goods on eBay to an American consumer is now a reality.

This is where the irony enters.

This new flat Earth has been a tremendous enabler for small and medium-sized businesses, but has muddied the waters for much larger companies.  I spend a great deal of my time consulting with some of the world’s largest and most recognizable consumer brands, and for the most part these companies recognize and are actively trying to exploit this new flat Earth, but frankly they have no idea how to choose the best countries for expansion, how to maximize growth for those countries they are already in, and in either case, how to navigate the myriad of technology, data, cultural, legal and consumer privacy challenges.

Hence, the need for a Sherpa (hint: ME).

If your company or if you have a client that is facing these types of Global Expansion challenges in this new flat earth, please let me know – I can lead the way.

It has been a while since I have posted an article, and I certainly have no shortage of topics to write about; the fact remains that  I simply do not have enough time in the day.  And to add insult to injury, my travel schedule and client load keeps me flush with article ideas, but  no time to write about them.  I actually did some of the final editing for this post on my new iPhone 4 (more on that in future articles) while my son drank his milk and watched Little Einsteins from my lap!

Anyway, thanks for stopping by and keep your eyes open for a few rapid-fire posts over the next week or so – having not written in a while, they will be based on my travels and observations over the last couple of months.  Don’t forget to leave your comments and provide feedback.

Thank you for reading and Happy Hunting!

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About markdonatelli
I am a Marketing Technology Evangelist with a passion for combining common sense with a sprinkle of technology to solve today's marketing challenges.

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